AWS Partnerships: A Comprehensive Guide to Benefits, Eligibility, and Becoming a Partner

An AWS partnership refers to a business relationship between Amazon Web Services (AWS) and other companies or organizations that leverage AWS cloud computing services and solutions. AWS has established the AWS Partner Network (APN), which is a global program designed to help partners build successful AWS-based businesses or solutions. 

How to become an AWS Partner 

To become an AWS Partner, you need to meet certain eligibility criteria and requirements based on the AWS Partner Path you choose. Here are the key steps and requirements: 

Join the AWS Partner Network (APN) 

• Create an AWS Partner Central account at no cost. 
• Provide details about your company during the registration process. 

Enroll in the Relevant AWS Partner Path(s) 

AWS offers five Partner Paths based on your customer offerings: 

• Software Path: For organizations developing software on AWS 
• Hardware Path: For organizations building hardware devices for AWS 
• Services Path: For consulting, professional, managed, and resale services 
• Training Path: For organizations providing AWS training 
• Distribution Path: For resellers and developers of AWS solutions 

Meet the Path Requirements 

The requirements vary based on the specific Partner Path(s) you enroll in: 

Software Path 

Successfully complete the AWS Foundational Technical Review (FTR) to qualify your software  

Hardware Path 

Have a validated device qualification through the AWS Device Qualification Program  

Services Path 

Meet the AWS Services Partner Tier requirements based on knowledge, experience, and customer success criteria: 

Select Tier: 4 AWS Certified individuals, 3 launched opportunities with $1,500+ MRR 

Advanced Tier: 8 AWS Certified individuals, 20 launched opportunities with $10,000+ MRR, 2 public customer references 

Premier Tier: 20 AWS Certified individuals, 50 launched opportunities with $50,000+ MRR, 6 public references, 3 AWS competencies/validations 

Training Path 

Enroll as an AWS Training Partner and meet tier requirements  

Distribution Path 

Become an AWS Authorized Distributor 

Pay the Annual APN Program Fee 

$2,500 annual fee, against which you receive $3,500 in AWS Promotional Credits 

Create a Partner Business Plan (for Advanced/Premier Services Tiers) 

Outline your AWS partnership strategy, objectives, and growth plans 

Get Validated and Approved by AWS 

AWS will review and validate your application based on the specific Path requirements 

By meeting these criteria for your chosen AWS Partner Path(s), you can unlock valuable resources, programs, benefits, and recognition to build, market, and sell your AWS-based offerings effectively. 

SUDO Consultants: A Trusted AWS Advanced Partner in the Middle East 

SUDO Consultants has a strong AWS Partnership as an AWS Advanced Tiers Partner in the Middle East. Their AWS Partnership enables them to offer a comprehensive range of cloud services and solutions to their customers. 

As an AWS Advanced Tiers Partner, SUDO Consultants has a highly certified team of experts with extensive experience in managing AWS environments for businesses of various scales. They specialize in cloud migration from on-premises or other cloud platforms to AWS, as well as DevOps consultancy. 

One of the key strengths of SUDO Consultants' AWS Partnership is their expertise in Business Continuity and Disaster Recovery (BCDR) solutions. They leverage AWS's robust cloud infrastructure and services to design and implement highly resilient and scalable BCDR strategies, ensuring uninterrupted operation of critical systems and data for their clients. 

Through their AWS Service Delivery Proficiency, SUDO Consultants can work closely with businesses to design and implement customized solutions that leverage the full power of the AWS cloud platform. This partnership allows businesses to focus on their core competencies while relying on SUDO's expertise to deliver the best possible AWS-based solutions. 

AWS Partnership also enables them to offer specialized services such as Amazon RDS Delivery, AWS WAF Delivery for automated security, AWS Config and AWS Control Tower Delivery for governance and compliance, and Amazon Cloud Front Delivery for secure and compliant CDN services. 

Overall, AWS Partnership positions them as a trusted and experienced provider of AWS-based solutions in the Middle East, helping businesses achieve sustainable growth and stay ahead of their competition through cloud transformation. 

The key benefits of becoming an AWS partner include: 

• Access to AWS resources, tools, and expertise to build and enhance AWS-based solutions. 
• Increased visibility and credibility through the AWS Partner Network directory and AWS Competency designations. 
• Training and enablement programs to upskill teams on AWS services. 
• Go-to-market opportunities like co-selling, joint marketing campaigns, and participation in AWS events. 
• Funding benefits like AWS service credits, marketing development funds, and migration incentives. 

Conclusion: 

AWS partnerships offer a strategic pathway for businesses to leverage the power of AWS's cloud computing resources, tools, and expertise. By meeting the eligibility criteria and becoming an AWS Partner, companies gain access to a wealth of benefits, including technical support, training, marketing opportunities, and funding programs. This not only enhances their capabilities but also increases their visibility and credibility within the industry. As cloud computing continues to drive innovation and growth, embracing an AWS partnership can position businesses at the forefront of technological advancements, enabling them to deliver exceptional value to their customers.